Having a well-optimized landing page can be the key to the success of your inbound marketing strategy. Landing pages are that fundamental element of your website that makes the difference between a visitor passing by or staying with you in your database. The ideal is to create a differentiated landing page for each buyer person and each offer and update them frequently, so they can end up assuming a significant workload. To help you in this task, you need to have the right tools. We help you get it right with this selection of 5 tools to create landing pages based on your needs. Do you want to know how to improve your landing pages to capture leads or individual email list increase your sales? Click here and download our free course. Watch our video, where we explain in detail the tools to make your landing pages. Landing page tool to get started: Lander If you are taking your first steps in inbound marketing, you are interested in having a simple but functional and easy-to-use tool . Our recommendation: Lander . Lander Lander offers a good collection of templates to create your landing page in a simple way, adapted to different needs (product promotion, app downloads, ebooks, and much more). In addition, it has some very interesting features: An intuitive editor that allows you to design your landing page or customize some of the templates very easily, with drag-and-drop tools. An A/B testing tool to evaluate up to 3 different versions of your landing: content, images, calls to action, colors, buttons and more. Integration of landing pages in Facebook pages . Dynamic text replacement to unify the keywords of your ads with the content of your landing pages. Lander has two pricing plans. The cheapest ($16/mo) allows up to 5,000 visitors/mo and 3 custom domains, but doesn't have dynamic text replacement, tech support, or integration with some tools. If you are looking for something more advanced, I recommend that you take a look at the mid-range tools in the next section.