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hmmhasany4510
Apr 11, 2022
In General Discussions
Podcasters in producing, distributing and monetizing. Empowering Podcasters can provide users with more Podcasts. Spotify provides tools to help Podcasters produce content more efficiently (Image credit: Spotify) 05 The business model of the Podcast market The podcast market is currently in full bloom, mainly because podcast belongs to the content industry, and the content industry is not prone to a winner-take-all situation. It is the norm in the content industry that winners take all. Netflix is ​​already strong, but Disney+ can still break into the online streaming platform market with exclusive content. Although the industry has a certain scale effect and the leader has an advantage, the advantage is not absolute, and it is necessary to continuously invest resources to ensure the market position. The podcast market, like the film and television market, belongs to the content industry and has sms marketing service the same rules. For users, the cost of switching to other content platforms is extremely low, which is one of the reasons why it is not easy for the content industry to form a dominant player. The cost for users to switch to other Podcast platforms is extremely low, as long as they change the app. As a result, the phenomenon of "as long as there is good content, users will go wherever" is formed. This has shaped the characteristics of the Podcast platform at this stage: growth is driven by "supply". As a user of a content platform, switching costs are very low Since Podcast relies on the Internet to receive content, the business model is also inseparable from the Internet's common "free content plus advertising monetization" model.
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